Real growth for F2P mobile games
UA + Hybrid Monetization + Live Ops executed

We scale F2P mobile games with user acquisition, hybrid monetization (IAP + Ads + subscriptions), and live ops. Team behind 15M+ installs and global launches

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UA & Performance

  • Channel strategy (Google App Campaigns, Meta, Apple Search Ads, Mintegral, TikTok).
  • Creative loop (fast iteration on video, playables, UGC‑style).
  • Attribution models and payback windows (D7, D30, D90).
  • Cohort LTV forecasting and budget pacing.

Hybrid Monetization (IAP + Ads + Subscription)

  • Economy design: sinks/sources, per‑country price ladders (PPP), bundles.
  • Frictionless ad strategy: rewarded, interstitial pacing, eCPM floors.
  • VIP/Pass: perks, cadence, conversion and retention design.
  • Google Play Pass and Apple Arcade

Live Ops & Content Cadence

  • Event calendar (seasonal / global / regional).
  • Re‑engagement mechanics and quests.
  • A/B tests for D1/D7/D30 retention.
  • Store Listing optimization.
  • ASO analysis.

Analytics & Data Infrastructure

  • GA4 + Firebase instrumentation (naming, params, consent mode, QA/debug).
  • Tenjin/MMP mapping, SKAN configuration, postbacks.
  • Looker Studio: cohorts, funnels, ARPU/ARPDAU, ad revenue split.

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